TRACE.Configurator · For Energy Utilities

Sell energy products.
Digital,
24/7,
in your brand.

Solar, storage, PPAs, direct marketing, electricity tariffs. TRACE brings your B2B sales online: business customers configure themselves in minutes, your team only speaks to warm leads. On-brand, CRM-integrated, modular and scalable.

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Status quo

How B2B energy sales works today.

Retail customers have long compared electricity, car and SaaS products online. In B2B energy sales it's different: email, Excel and phone dominate. Long sales cycles, low conversion, customer frustration.

Email ping-pong instead of self-service Inquiries, clarifications, back-and-forth. Weeks until the first quote.
Manual calculations Load profiles, tariff formulas, and regulatory logic live in Excel and in people's heads.
No comparability for the customer Which marketing option is more economical? Hard to say without consulting.
Sales talks to cold leads The first contact burns time; the customer is still in the orientation phase.

With TRACE

What TRACE.Configurator does differently.

Business customers configure their energy product themselves — in your brand, with your pricing logic, on real market data. The first contact becomes a qualified lead with a concrete configuration. Weeks turn into minutes.

Self-service configuration in minutes Customers enter their data and see an indicative quote immediately, 24/7.
Automated calculation Load profile simulation/cleansing, tariff calculation, and regulatory logic run under the hood.
Comparability in one interface Direct marketing, PPA, and market access. Customers see the options side-by-side.
Sales speaks only with warm leads Before the first conversation, the customer has already configured, reviewed, and pre-qualified themselves.

Modular product selection

What you can sell with TRACE.

Various modules, individually or combinable. You enable what fits your sales portfolio and can expand anytime later.

Direct Marketing

Price indication for plant operators. EEG plants, post-EEG, flexibility marketing.

PPA

Power Purchase Agreements

Configuration of wind and solar PPAs, on both the producer and consumer (B2B) side.

Market Access

Market access contracts for plant operators who want to sell their electricity directly at the exchange.

Solar Systems

Sizing and economic viability for commercial and industrial PV systems, with and without self-consumption.

BEES

Battery Storage

Sizing storage systems, peak shaving, spot market optimization.

€/h

Electricity Tariffs

Configuration of fixed-price, spot, and hybrid tariffs for business customers.

EV-Charging

Configurator for charging solutions: AC and DC charging stations, load management, tariffs for employees, customers, and fleets.

Live = in production use with at least one customer. Other modules are available and configured upon request.

How it works

From first contact to price indication in four steps to your energy product.

What your customer goes through: completely digital, in your brand, usually under five minutes.

STEP 01

Create Installation

Customer selects as energy producer or consumer and enters installation data, optionally via Marktstammdatenregister (Market Master Data Register) number for auto-fill.

STEP 02

Configure Product

Direct marketing, PPA, or market access. Contract term, remuneration model, processing fees: all options directly configurable.

STEP 03

Get Price Indication

Indicative quote based on current market and installation data. Instantly. Visualized in the customer's brand.

STEP 04

Handoff to Sales

If interested, configuration and contact data flow directly to your sales team or CRM. Your sales team takes over with all the information they need.

Case Study · Live since August 2025

How Iqony went from Excel sales to a 24/7 configurator in 6 months.

Iqony, the trading arm of Steag Iqony Group, markets electricity from wind and solar installations from 250 kW. In early 2025, the project started with a clear goal: plant operators should be able to get a price indication for direct marketing around the clock, without a phone call, without Excel, without a consultant.

Together with TRACE, they created an online quote configurator that maps the typical logic of direct marketing (remuneration models, processing fees, contract terms) as self-service. The public launch took place on August 26, 2025.

Since then, the platform has been continuously expanded: Power Purchase Agreements (PPAs) were added first, then market access contracts. Further energy services are planned for the future. Everything runs on the same TRACE platform. New products are configuration, not new development.

How great the need for a digital sales channel in B2B energy business is became clear immediately after launch: over 100 inquiries in the first week.

Over 100 enquiries in a single week — that shows how much our new tool hits the spirit of the times and creates real value. A huge thank-you to our partner TRACE for the outstanding collaboration. Florian Umlauf · Head of Green Sales, Iqony

The close collaboration with Trace Electricity allowed us to develop an innovative quote tool that redefines the standard in direct marketing. Plant operators receive a transparent, indicative offer in just a few clicks and can immediately take the next step — as easy as a retail electricity comparison. Kevin Galle · Head of Front Office Trading, Steag Iqony Group

What Iqony concretely gains: higher conversion rates through immediate price indication, a scalable sales channel that runs independently of resources and availability, and clear market differentiation, as the configurator is the first in the industry to map this sales path fully digitally.

Case Study · Configurator live since February 2026

How LichtBlick simplifies the path to green power PPAs digitally and user-focused.

Over 25 years ago LichtBlick started championing renewable energy — at a time when green electricity was still a niche topic. Today sustainable energy has arrived in the mainstream, and LichtBlick is one of the largest pure-play green-electricity providers in Germany.

What was previously complex and time-consuming when concluding an electricity supply agreement (Power Purchase Agreement, PPA) — especially for smaller companies — becomes clear, transparent and fast with the new quote configurator at ppa-konfigurator.lichtblick.de. Business customers configure step by step, regardless of time and place, and receive an indicative offer at the end.

Select an industrial load profile, flexibly combine wind and solar PPAs from German generation assets, control the hybrid pricing structure (fixed and variable share) yourself, and see the impact on energy demand and costs in real time. With this LichtBlick reinforces its commitment to offer green electricity that is not only sustainable but also consistently user-friendly and future-oriented.

What was previously complex and time-consuming when concluding an electricity supply agreement becomes clear, transparent and fast with the configurator. Business customers configure step by step, regardless of time and place — a new benchmark for user-friendliness in the PPA business. Dennis Pötter · Lead cPPA Business Development, LichtBlick SE

What LichtBlick gains with the configurator: lower barriers to entry for business customers approaching a PPA for the first time, a scalable sales channel that replaces manual Excel iterations, and the option to offer further B2B energy products on the same TRACE.Plattform going forward.

Integration & white-label

In your brand.
In your systems.

TRACE is built as a white-label platform. Your configurator looks like your brand and integrates seamlessly with your sales and pricing systems.

Brand-Compliant UI

Logo, colours, typography, copy — fully adapted to your brand world. Reference examples at Iqony and LichtBlick show how different the same configurator can look.

CRM

CRM Integration

Configuration and contact data flow directly into your CRM (Salesforce, HubSpot, Microsoft Dynamics, or your own system). Lead quality and context are preserved end-to-end.

€/h

Pricing System Integration

Live market data or your own pricing engine: TRACE calculates with the prices you want. Processing fees, mark-ups and special conditions are also configurable.

API

API-First

Every function is available as an API. You can run the configurator as a standalone page, embed it in your website, or integrate it into an existing sales workflow.

FAQ

What energy utilities ask us most frequently.

How long does implementation take?

A first live version is typically achievable in 8 weeks, depending on feature scope, your data quality, and the depth of CRM/pricing system integration and your internal process structure.

How does the licensing model work?

TRACE is licensed as SaaS with a one-time setup fee for branding and integration, plus a recurring licence and service fee that scales with feature scope. We discuss concrete commercial terms in a first call, depending on your use case.

Which data sources are used?

By default we use public market data (EPEX Spot, Marktstammdatenregister, weather data). On request we integrate your own sources, e.g. internal pricing tables, forward curves or compensation models from your back office.

Who maintains the regulatory logic (EEG, BNetzA, etc.)?

We do. TRACE maintains regulatory building blocks for the relevant products and provides them via the platform. When legislation changes, we update the logic — no action needed on your side.

Can we start with just one product?

Yes, that's actually the norm. Some customers, for example, offer only direct marketing; others only PPAs. Others again cover multiple models such as direct marketing, PPAs plus market-access contracts. You enable what fits your sales portfolio and expand later when it makes sense.

How secure is the platform?

TRACE runs on European cloud infrastructure with standard encryption in transit and at rest. GDPR-compliant, with clear data-processing agreements. We're happy to share detailed specs (security architecture, pen-tests) in a personal customer call.

What if our sales process doesn't fit your standard logic?

The platform is modular and configurable. Deviations from the standard we solve via configuration, deeper customisation via the API. In practice every utility has had their process cleanly mapped so far. You know your market, we know the platform.