Bring your direct marketing sales online and enable asset operators to submit direct marketing enquiries independently, around the clock — simply, digitally, and with a high degree of automation. Market data retrieval, production profile harmonisation and your direct marketing logic create a 24/7 touchpoint that automates previously manual work.
Five steps that automate manual sales effort and deliver a seamless, digital experience to your customers.
Asset operators access the direct marketing configurator through your website, in your brand identity, on your domain. No third-party platform, no channel breaks — your product, your brand, your customer journey.
Wind, PV, BESS. Users enter asset data simply via direct connections to relevant databases such as the market master data register. This keeps data entry straightforward and ensures high data quality — without manual master data requests from your team.
Generation time series are automatically ingested, standardised and validated — multiple formats in, one harmonised profile out. Hourly, quarter-hourly, CSV, XLSX or XML: the parser harmonises every format into a clean, standardised profile.
At initial setup the tool is configured to your specific direct marketing offering — performance-based price tiers, market-value remuneration / spot-price marketing as well as fixed vs. hybrid service models. Customers configure your product independently; relevant dependencies are handled automatically.
Configuration, contact details and validated master data flow directly into your CRM and adjacent systems. Your processes start with clean data — sales picks up pre-qualified leads without re-entering anything.
Your configurator is always available. Asset operators reach it through your website even outside business hours. Every visit becomes a captured, pre-qualified lead.
The tool supports your sales process: comprehensive product explanation, integrated logic and visualisations guide the asset operator to a complete enquiry in minutes — including an indicative quote.
Asset data is automatically uploaded, ingested, harmonised and validated. Your team spends less time completing master data and has more time for customers and quotes.
From the first click to the complete lead — the configurator guides asset operators through every step.
Asset operators load their asset data in a matter of seconds using the market master data register number. The configurator retrieves technology, capacity, commissioning date, EEG status and grid connection from the database. Users simply review and confirm. Optionally, users can also add assets manually.
Hourly, quarter-hourly, energy or power, kilowatts or megawatts, gaps and DST errors — upload a file and the parser harmonises every format into a clean, standardised profile ready for further use.
Remuneration model, service fee, delivery period, handling of negative prices and guarantees of origin — adapted to your products, customers can independently configure your offering. Relevant dependencies between configuration options are handled automatically.
With asset and product configured, the asset operator requests the quote in a single step. The complete configuration and data are shared with your team immediately — no email chain, no re-entry — including an indicative offer.
The configurator is API-first. If desired, your prices for indicative and binding quotes can be provided and updated independently via API. Fully documented, REST/JSON.
{
"tariffType": "DirectMarketing",
"technology": "Wind",
"enumerationType": "MarketValue",
"serviceFeeType": "Absolute",
"installedCapacity": 8200
}
{
"offerId": "b7a2c1d0-…",
"technology": "Wind",
"schedules": [
{
"year": 2026,
"marketValuePercent": 92.0,
"fixedFeeEurPerMWh": 1.80,
"basicFeePerTenor": 240
}
]
}
As soon as the asset operator submits the quote request, a fully populated lead lands in your CRM — asset master data and harmonised generation profile attached, ready for your team.
"TRACE has redefined the standard in direct marketing. For the first time, asset operators can complete a full configuration around the clock and receive an immediate price indication — without a consultation call, without any channel breaks." Kevin Galle · Head of Front Office Trading, Steag Iqony
The first fully digital quote configurator for direct marketing, PPAs and market access. Asset operators from 250 kW upwards receive an indicative price around the clock — without a consultation appointment and without channel breaks. Steag Iqony was the first direct marketer to establish this standard in the German market.
Whether you already have a clear idea or are just getting started: book a short intro call with the founders. We listen, ask sharp questions, and tell you whether TRACE is the right fit for you.