Where We Come From

From energy.
With software DNA.

Behind TRACE are four founders with combined 60+ years in renewable energy and industrial software, plus several successful, scaled energy-sector software products. We know how energy works, and how to build software customers actually use.

Operational Leadership
Anne-Susann Luecht, CEO & Co-Founder
Anne-Susann Luecht
CEO & Co-Founder

17+ years in wind and renewables, including 10 years at Siemens Gamesa as Head of Offshore Product Management Service and Head of Offshore Competitive Intelligence & Cost of Energy. 7+ years product management and engineering at Nordex Energy. Leads TRACE day-to-day operations.

Philipp Beckmannshagen, Head of Product & Co-Founder
Philipp Beckmannshagen
Head of Product & Co-Founder

10+ years at IBM in automotive and mobility, latterly Solution Lead New Mobility & Customer Experience. Co-lead of Digital Energy Innovations Team at Siemens Gamesa. Senior Product Manager at NASH Renewables (sold to TotalEnergies, 2023). Owns product, technology and UX at TRACE. Drives AI-driven product development with functional prototypes from day one.

Co-Founders & Strategic Advisors
Daniel Luecht, Co-Founder & Strategic Advisor
Daniel Luecht
Co-Founder & Strategic Advisor

22+ years in product development, innovation and digital transformation: BMW Group & Rolls-Royce Motorcars, VP Product Development at Nordex Energy, Chief Digital Officer at Siemens Gamesa. Co-founder of NASH Renewables (sold to TotalEnergies, 2023) and UPSCALE Solutions. Brings comprehensive industrial and energy-sector experience and advises TRACE on product and business strategy.

Christoph Lauenstein, Co-Founder & Strategic Advisor
Christoph Lauenstein
Co-Founder & Strategic Advisor

9 years at Capgemini Invent (Munich & New York), latterly Principal. 3 years innovation and strategy at Fahrenheit 212 in New York. Senior Digital Advisor in Digital Venture Lab at Siemens Gamesa. Co-founder and Managing Director of NASH Renewables (sold to TotalEnergies, 2023). Brings deep expertise in energy-sector mechanics and capability development from strategy and innovation work.

Experience from
Nordex EnergySiemens GamesaEnvision EnergyBMW GroupIBMCapgemini InventTotalEnergies
Write directly

We look forward
to hearing from you.

A brief description of your enquiry is enough. We typically respond within one business day.